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Madison Reed Bets on Brick ‘n Mortar

Online hair color brand opens second Color Bar location and unveils plans to expand.

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By: Christine Esposito

Editor-in-Chief

The Madison Reed Color Bar in New York City is now permanent. The Color Bar's first incarnation—a temporary pop-up store— was so successful online hair color purveyor decided to open up a permanent 11 W. 18th Street in the Flatiron District.   The New York door  is the firm’s second permanent shop, and it marks the start of larger expansion by the brand.   In June, Madison Reed opened a color bar adjacent to its company headquarters in San Francisco. Now, the company says it will open 2...

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